Why is it essential to include Social Media in your marketing strategy?
If we specifically talk about FACEBOOK only; there 1.3 billion users alone, whereas, on average, 600 million people are tweeting on TWITTER. Even Google Plus has 200 million users where every day they are sharing their stories. These are just one of three major social media platforms; there are many other platforms as well.
How do you know, who is your target audience? How can you reach them? How can you bring them closer to the market? The answer to all your queries is – with rising Social Media, You Can!
Please read the below content carefully. This would give you a transparent idea, how can you use Social Media for your benefit:
Provide “Choose-Select-&- Fast Deliver” kind of Service for your customers:
Our today’s world is fully inspired by fast food. They need everything in a whisker. Slowly and gradually, people are getting obsessed with FAST. Everything that they crave, seek or desperately looking for, they do just need, they need it very fast. With the advent of the e-commerce market, everything is easily accessible, and if you can deliver the quality with an instance service than you have bright chances to reach a maximum number of people. This eventually popularizes your product, and if you can sustain the progress develop steadily, and then soon your business venture will shape into a brand. This is why the magic of social media works in favor of small little business.
Offers and Discounts are the primary keys to draw attention
Who doesn’t love discounts and offers anyway?
These are the best and the ultimate way to engage and keep your customers involved with your products. The idea is to lure them with attractive offers and discounts so that they can’t resist and end up purchasing or availing it. Make it super exciting and tell them specifically about the savings part. Also, show them the clear and high definition image of your particular product. Sometimes they just sway with the design, layout, and content so much, that they don’t bother to check other details. That doesn’t mean, you are supposed to mislead them. Being honest and tell them how your product will benefit them in their daily life. If you can make it desirable, they will go for it, without any hesitation. Already said in the beginning, and saying it again because it’s a pertinent part of any offer. Emphasize on the savings part and put it in a very creative way along with some feel-good and catchy content. A combination of a great idea and a great design can do wonder.
Put a Human Face in your marketing campaign:
A human face in your brand can create an identity and helps to build a connection with your customers. It’s a proven formula for all kinds of marketing. This is a classic way to make a lasting impression with your audience. When your brand has a human face, your audience can easily relate to the product just having a glimpse of it. The best example would be Mc Donalds, Wendy’s, and KFC. Human face in your brand can make your brand recognizable and make your product trustworthy.
Try to Engage your Visitors by giving them Contributing Content:
Always look for some healthy, innovative, whacky, and quirky content. If it’s possible to pull the audience by adding some humor in it. Just keep yourself updated with the latest trends and styles. Try to execute, and inculcate these in your content. Talk about issues that matter the most, and incorporate it on your daily business activities. Keeping with these latest happenings, you can engage your target audience and pave a way for other people to show their interest in your products and services. This is what sells and generates business for those who are constantly trying hard to come up with new ideas to attract their audiences.
Engage Customers in some healthy and fruitful conversations:
To know your potential customers and to know about their requirements, preferences, and choices, one needs to engage them in conversations, give them an opportunity, so that they talk freely about their needs. There is no other medium than Social Media to get involved with your audiences. It’s easy, interactive, and very engaging indeed.
Why Social Media is so important nowadays?
- Over 75% internet users are into social media
- By 2020 this year, the number of social media users likely to grow by 2.9 billion.
- Almost 50% to 55% shoppers claim to have bought products through Social Media Networks.
- Around 96% of small scale industries are religiously using social Media marketing, and out of that 92% said that Social Media plays a huge role in their business.
- 675 Million People look at a local business on Facebook.
- Around 45% have found new customers with the help of LinkedIn.
- 60% of the time, it’s certain that he or she will buy or product by looking at its positive feedbacks on Social networks.
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