Be just a Google search away.
Online marketing is thriving with different strategies to entice customers. PPC (Pay per click) is one of those online advertisements which accrue cost every time users click their ads. It’s a part of internet marketing where advertisers need to pay every time their ads get clicked. The idea of putting PPC is to lead the person to view your advertisement by making it interesting and end up clicking on it. Advertising services like Bing Ads and Google Ads work with RTB (Real-time bidding) by real-time data. In this method advertising inventory is sold in private automated auction.
How does PPC Ads look like?
Mostly PPC Ads pop up when you search for something, and it will give search results.
There are three main types of Pay-Per-Click that you usually come across when you browse.
Why Social Media is so important nowadays?
- Over 75% internet users are into social media
- By 2020 this year, the number of social media users likely to grow by 2.9 billion.
- Almost 50% to 55% shoppers claim to have bought products through Social Media Networks.
- Around 96% of small scale industries are religiously using social Media marketing, and out of that 92% said that Social Media plays a huge role in their business.
- 675 Million People look at a local business on Facebook.
- Around 45% have found new customers with the help of LinkedIn.
- 60% of the time, it’s certain that he or she will buy or product by looking at its positive feedbacks on Social networks.
Some Major PPC Platforms
There are countless Platforms which include texts, displays, and Shopping add placement but the following type of ads are the core, which one can’t ignore by any means
Google Ads
It’s a Primary platform for every PPC adds. Google offers PPC ads not only to their search networks but also displays it on its other partner sites with videos and images. Youtube is a place where ads displayed through Google Ads Platform.
Microsoft Advertising
Microsoft Advertising is another advertising platform that allows PPC ads on its search engine network Bing.com. Formally known as Bing Ads, these ads are also being displayed in its search partners websites like yahoo and MSN.
Amazon Advertising
As the name suggests 46% of the products focused primarily on searches on AMAZON.
